Clio Entertainment Logo
RegisterOverviewSpeakersAgenda

Speakers

Agenda

12:00–1:00 PM

Lunch

     

1:00–2:00 PM

World Building: Bringing TV Shows Off the Screen and Into Fans' Lives

The golden age of television has brought with it a golden age of television marketing, particularly when it comes to engaging with fans in the real world. On this panel, Clio talks to creative executives at networks who've excelled at world building—crafting events, activations and other fan experiences that drive massive buzz around their most valuable properties.

     

2:00–3:00 PM

Gaming for Good: How Video Games Might Actually Save the World

Video games historically have been criticized as anti-social, but these days gaming is rapidly becoming a powerful force for social good. On this panel, Clio speaks with creative executives from game publishers, developers and marketers about their philosophies and activations around gaming for good—how they are answering gaming's critics, and using play to make the world a better place.

     

3:00–3:15 PM

Break

     

3:15–3:30 PM

Teasing John Malkovich: How CBS Made 2018's Most Epic Sports Ad

On Jan. 21, 2018, viewers tuning into CBS for the AFC Championship Game between the Patriots and Jaguars were treated to an ad for the ages—an intro "tease" of the telecast starring the incomparable John Malkovich, in what would turn out to be a mini masterpiece. CBS Sports creative director Pete Radovich, who wrote and directed the four-minute film, takes us through its creation—from the inspired idea to the once-in-a-lifetime finished product.

     

3:30–4:30 PM

Sequel-ize Me! Creative Ways of Keeping Film Franchises Fresh

Movie sequels present a unique challenge: How do you balance old and new, drawing on a franchise's equity from previous films while also giving audiences something fresh? Clio sits down with creative executives from the studios and agencies to talk strategies and tactics for refreshing franchises with each new installment.

     

4:30–6:00 PM

Cocktails & Networking

     

Partners

© 2019 Clio Awards

AboutTerms of UsePrivacy PolicyCookie PolicyContactCareers

SIGN UP TO RECEIVE UPDATES

SHARE ON SOCIAL MEDIA

Monica Austin
Director, Global Creative Marketing, Series, Netflix

Ron Beck
President + Chief Creative Officer, Tiny Hero

Steven Cardwell
Director of Program Marketing & Marketing Strategy, HBO

Gerard Caputo
Chief Creative Officer, BBH New York

Scott Duchon
Chief Creative Officer, 215 McCann

Shawn Silverman
SVP, Brand Marketing + Events, Comedy Central + Paramount Network + TV Land

Arnaldo D'Alfonso 
Global EVP + Creative Director, 20th Century Fox

Justin Manfredi 
Senior Vice President, Marketing, AMC Networks

Maria Pekurovskaya
EVP Creative Advertising, Universal Pictures

Jess Reed
Senior Project Manager, Insomniac Games

Bill Rosemann 
Executive Creative Director, Marvel Games

Michael McIntyre 
President, MOCEAN

Pete Radovich
Creative Director, CBS Sports

MEET OUR PANELISTS

PARTNERS

Damian Bazadona

Founder & President, Situation

From the Super Bowl to Broadway’s biggest hits, Damian has joined the front lines of some of the world’s leading brands...

Bob Bowen

Head of Music, Amazon Studios

During Bowen’s extensive music tenure across multiple platforms he achieved senior leadership roles at Amazon Studios, Relativity Media and New Line Cinema...

Read Full Bio

Bill Neil

Editor, Buddha Jones

Bill Neil is a 25 year veteran of the film advertising business.  The Northwestern and USC graduate, has worked as an editor at several agencies...

Dawn Baillie

Owner, BLT Communications

Dawn Baillie is a founding partner of BLT Communications, a leading entertainment
marketing agency employing over 200 passionate artists, strategists, and technologists...

Read Full Bio

David Fruchbom

EVP Creative Advertising, Sony Pictures Entertainment

Greg Harrison

Executive Creative Director, MOCEAN

As an ECD at MOCEAN, Greg and his team have created dozens of award-winning trailers and original content campaigns for some of the industry’s top networks...

Holly Adams

Head of Soundtrack and Score, Universal Music Group

Rita Magliocco

Manager Brand Partnerships, Promotions & Experiential Marketing, Amazon Prime Studios

Tracee Larocca

SVP, Advertising and Brand Engagement, Taco Bell

Kathleen Hall

Corporate VP-Brand, Advertising & Research, Microsoft

As CVP of Brand, Advertising and Research, Kathleen Hall is responsible for stewardship and activation of the Microsoft Brand...

Rob Reilly

Global Creative Chairman, McCann Worldgroup

Named in 2016 to Advertising Age’s “Creativity 50” list of “The Most Creative People of the Year,” Rob is leading the creative resurgence at McCann Worldgroup...

Matt Sample

Chief Creative + President, hi5.agency

From Panama to Los Angeles, Matt Sample has spent nearly two decades working with some of the biggest brands and agencies in the world...

Steve Schnur

Music Chief, EA

Steve Schnur has been a label and music publishing company President, TV executive producer, music supervisor, professional musician, songwriter, composer, record producer and more...

Read Full Bio
Read Full Bio
Read Full Bio
Read Full BioRead Full Bio
Read Full Bio

Ashley Tyra

Creative Director, Engine US

Read Full Bio

Ashley Tyra is a Creative Director at Engine, overseeing creative for HBO, Frito-Lay, and Jägermeister...

Read Full BioRead Full Bio

Tracee brings over 20 years of experience in marketing, advertising and management to her current role leading the Brand Engagement Team for the Taco Bell Corporation...

Leah Rubin-Cadrain

Creative Strategy Lead for Entertainment, Snapchat

Leah Rubin-Cadrain is Snapchat’s Creative Strategy Lead for Entertainment. Her team has developed award-winning campaigns across the entertainment industry...

Read Full BioOVERVIEWPANELISTSAGENDA

Mia Hopkey

Global Entertainment Sales Lead, Spotify

Mia Hopkey is the Global Entertainment Sales lead at Spotify, where she builds strategy, partnerships, and creative advertising campaigns for studios, networks...

Read Full Bio

Jackson George

SVP, Creative Advertising, The Walt Disney Studios

Jackson has worked in motion picture advertising for over 20 years and has been with Disney since 2012...

Read Full Bio

Ron Beck

President, Tiny Hero

Ron is President and Chief Creative Officer at Tiny Hero, which in its first few years has won dozens of major marketing awards...

Read Full Bio