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Wednesday, November 14, 2018

Join us for the first Clio Entertainment Forum:

Creativity Reinvented

The Clio Awards are proud to be hosting the first-ever Clio Entertainment Forum, an afternoon of discussions and presentations offering insight into the changing worlds of film, TV and gaming—and how creativity increasingly is the differentiator driving value in this unpredictable and fragmenting marketplace.
 
The inaugural event will focus on franchise-building in film, experiential marketing in television, and social good in the gaming space. It will also feature a fireside chat with a creative visionary in entertainment, as well as case studies from some of the most innovative and original campaigns from the past year.
 
Please join us Nov. 14 as we unpack the philosophies, strategies and tactics that are reinventing marketing in these creative industries.

Register

Speakers

Agenda

12:00–1:00 PM

Lunch

     

1:00–2:00 PM

World Building: Bringing TV Shows Off the Screen and Into Fans' Lives

The golden age of television has brought with it a golden age of television marketing, particularly when it comes to engaging with fans in the real world. On this panel, Clio talks to creative executives at networks who've excelled at world building—crafting events, activations and other fan experiences that drive massive buzz around their most valuable properties.

     

2:00–3:00 PM

Gaming for Good: How Video Games Might Actually Save the World

Video games historically have been criticized as anti-social, but these days gaming is rapidly becoming a powerful force for social good. On this panel, Clio speaks with creative executives from game publishers, developers and marketers about their philosophies and activations around gaming for good—how they are answering gaming's critics, and using play to make the world a better place.

     

3:00–3:15 PM

Break

     

3:15–3:30 PM

Teasing John Malkovich: How CBS Made 2018's Most Epic Sports Ad

On Jan. 21, 2018, viewers tuning into CBS for the AFC Championship Game between the Patriots and Jaguars were treated to an ad for the ages—an intro "tease" of the telecast starring the incomparable John Malkovich, in what would turn out to be a mini masterpiece. CBS Sports creative director Pete Radovich, who wrote and directed the four-minute film, takes us through its creation—from the inspired idea to the once-in-a-lifetime finished product.

     

3:30–4:30 PM

Sequel-ize Me! Creative Ways of Keeping Film Franchises Fresh

Movie sequels present a unique challenge: How do you balance old and new, drawing on a franchise's equity from previous films while also giving audiences something fresh? Clio sits down with creative executives from the studios and agencies to talk strategies and tactics for refreshing franchises with each new installment.

     

4:30–6:00 PM

Cocktails & Networking

     

Partners

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Creative Artists Agency
2000 Avenue of the Stars
Los Angeles, CA 90067

P A R T N E R E D   W I T H

Monica Austin
Director, Global Creative Marketing, Series, Netflix

Ron Beck
President + Chief Creative Officer, Tiny Hero

Steven Cardwell
Director of Program Marketing & Marketing Strategy, HBO

Gerard Caputo
Chief Creative Officer, BBH New York

Scott Duchon
Chief Creative Officer, 215 McCann

Shawn Silverman
SVP, Brand Marketing + Events, Comedy Central + Paramount Network + TV Land

Arnaldo D'Alfonso 
Global EVP + Creative Director, 20th Century Fox

Justin Manfredi 
Senior Vice President, Marketing, AMC Networks

Maria Pekurovskaya
EVP Creative Advertising, Universal Pictures

Jess Reed
Senior Project Manager, Insomniac Games

Bill Rosemann 
Executive Creative Director, Marvel Games

Michael McIntyre 
President, MOCEAN

Pete Radovich
Creative Director, CBS Sports

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